Download E-books Donor-Centered Planned Gift Marketing: (AFP Fund Development Series) PDF

By Michael J. Rosen

A clean step by step consultant for settling on your nonprofit's deliberate giving clients and encouraging them to offer generously

Donor-Centered deliberate reward Marketing is helping nonprofit corporations circulation past conventional advertising thoughts that experience traditionally yielded merely modest effects and divulges how placing the point of interest at the donor can produce the easiest results for all. the following, nonprofits new to present making plans will discover ways to marketplace successfully from the beginning whereas people with verified courses will learn to improve their efforts. you are going to find out about a variety of donor-centered advertising channels and strategies, in addition to how one can generate inner help for a stronger deliberate reward advertising and marketing effort.

  • Full of important and confirmed guidance you could enforce for instant results
  • Offers useful instruments together with kinds and checklists
  • Includes a worksheet to aid firms calculate their deliberate giving potential

Sharing the newest examine findings, this ebook exhibits you ways to spot who your deliberate giving customers are. you'll how to successfully specialize in them via significant conversation that finally conjures up them to give-and provide more.

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