By Deborah Kaplan Polivy
A clean examine fundraising that will depend on the donor lifecycle, leading to elevated monetary assets through the years and a extra good final analysis for nonprofits
A consultant to higher and extra strategic fundraising, Donor Cultivation and the Donor lifestyles Cycle Map offers the donor lifecycle map, that's round in shape, revealing how the convergence of the 2 topic matters—cultivation and the lifecycle map—can bring about larger and extra strategic fundraising. writer Deborah Kaplan Polivy in particular addresses the subject of cultivation and the way, while concentrated over the donor lifecycle, it could actually turn into a logical and centred task for acquiring more and more huge gifts.
- Step-by-step assistance and sensible instruments for knowing and profiting from the donor lifecycle
- Coverage contains advent to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation instruments and the Donor Lifecycle: How and the place They Intersect, and Impediments to the Implementation Process
- Features a better half site with numerous on-line instruments to aid readers enforce key concepts
- Part of the Wiley Nonprofit Authority Series
Donor Cultivation and the Donor existence Cycle Map seeks to alter the point of view from transactional fundraising to ordinary fundraising, starting with the 1st donation and increasing to the very last—an endowment that retains on giving even after death.
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