By Michael Urselmann
Auf der Grundlage einer umfangreichen empirischen Untersuchung von a hundred Organisationen analysiert Michael Urselmann zentrale Erfolgsfaktoren des Fundraising von Nonprofit-Organisationen. Der Autor gibt konkrete, praxisorientierte Handlungsempfehlungen für eine professionelle Gestaltung der Mittelbeschaffung.
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