By Ilan Alon
Service Franchising succinctly extracts from observations approximately foreign franchising from either the scholarly and exchange literature. The paintings provides insights gleaned via large examine and the studies of the writer. for that reason, the e-book advances the physique of data on overseas franchising for the educational neighborhood. as well as being a leap forward textual content for researchers in company and economics the publication additionally includes assistance for franchisors and franchisees of their efforts to be successful within the worldwide marketplace.
Ilan Alon has made significant contributions to the certainty of franchising, either via his personal learn and his compiling and learn of the paintings of different major researchers. Alon pioneered examine into the internationalization of franchising together with his released reports from Asia, Europe, Latin the USA and different elements of the area.
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