Matthias Bertram goals to advance a deeper realizing of software program customization and its strategic position for software program product administration. Drawing at the conceptual beginning of the resource-based view of the company, reminiscent of assets, features, and dynamic features, the writer conducts qualitative investigations: the 1st inside seller and purchaser companies to boost an in-depth figuring out of the worth of software program customization in addition to the seller assets and features essential to effectively offer software program customization and the second one at the seller s dynamic services essential to generate transitority aggressive virtue from software program customization in product administration activities."
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