By Tony Morgan
A very good creation for retail scholars, this e-book bargains a simple reference consultant to all facets of visible promoting and covers either window dressing and in-store components. utilizing examples from various retailers, from style emporia to small shops, the booklet bargains sensible recommendation at the topic, supported through tricks and counsel from confirmed visible merchandisers.
It unearths the secrets and techniques in their toolkit and data at the use of mannequins, the newest expertise, and the way to build and resource props, and explains the psychology at the back of purchasing and purchaser habit. This new version includes new case reports, up to date photos, and new fabric on electronic and interactive visible merchandising.
Presented via colour photos, diagrams of flooring layouts, and shop case reports, and together with precious info equivalent to a word list of phrases utilized in the undefined, Visual Merchandising is an important guide for someone operating in and studying approximately this interesting zone.
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